Is your website struggling to produce new jobs & projects?
Do you wonder where your next job is coming from and wish your website performed as good as you know it should?
Check out our 12 Must Haves For Tradie Websites.
1. Load Time 3s or Less
No one likes a slow website, almost 40% of visitors bounce if your website takes 5 or more seconds to load. That is nearly half of your visitors, speed is critical!
2. Live Chat
People want to know that you’re real and that you’re not a fly by night business. Live chat messages can be sent to your phone and immediately notify you when a customer is enquiring, plus it is easy to convert these into site inspections and new projects.
3. Video Content
Video builds trust, we use videos in a lot of our client proposals and it is virtually a guaranteed way to instantly establish a connection with your visitors.
If you can show a video of you walking through a job site or dealing with a particular problem it goes a long way to position you as an expert and to win your clients over.
You can kill two birds with one stone by creating video testimonials from happy clients, these are perfect for building trust with clients and creating a connection with strangers that don’t know you or your business.
5. Email Opt-In
Believe it or not, people still read emails. You may wonder how email is relevant for tradesmen, however if you can constantly show up in someone’s inbox and provide them with value then when it comes time for them to need your services then who automatically are they going to think of?
Want the Exact FREE Tools We Use For Each Must Have Item in this list?
Get a PDF sent to your inbox to use as a checklist and see how you add this to your website for free.
6. Mobile and Tablet Compatibility
Mobile makes up over 50% of all website traffic and that number is growing daily, if your website looks fine on desktop that’s great but if the majority of your users are having a bad experience on mobile then the chances of them become a lead are slim to none.
7. User Session Recordings
Wouldn’t it be great to “spy” on your users and see what they were doing on your website? Having this knowledge makes it easy to understand why people are coming to your website and why they’re leaving.
This makes it easy to identity what you need to change on your website and how to convert more visitors into paying clients.
8. Retargeting Pixels
Retargeting pixels track your visitors across platforms like Facebook and Instagram and allow you to get back in front of your potential clients.
This is the perfect opportunity to showcase how you can help solve their problems, show your past jobs, and prove to them that you are the real deal.
9. Lead Magnet
A lead magnet is a piece of downloadable content which you create that is designed to add a lot of value and educate your prospects about your services. This is usually in exchange for them providing you with their email address and potentially a phone number.
An example of a Lead Magnet would be a report about “What You Must Know Before Hiring A Plumber In 2020”. Solving your customers burning questions in an easy to read report, or video or checklist instantly builds a connection with them.
10. Content Marketing Plan
Content marketing is about providing value up front and educating your audience about how to solve a specific problem they have. e.g. How To Know If Your Hot Water System Needs Replacing. This content positions you as the expert and gives you an opportunity to pitch your services at the end of the article.
11. SEO Strategy
People are searching for your solutions to the problems that your business solves for clients. SEO allows you to tap in to this virtually unlimited supply of people.
There are many aspects to a proper SEO strategy, the main parts to consider are keyword research, content writing and having a backlink strategy (we can help with this). SEO allows you to show up day after day and put yourself in front of local clients looking for your trade.
12. Pay Per Click (PPC) Advertising
Pay Per Click is the opposite side of the coin to SEO, basically this is where telling Google or Bing that you want to show up at the top of the search results and you are willing to pay for it. This can be more expensive, however, depending on the size of your company and competitiveness of your local area it may be affordable.
What do we recommend?
Run through a mental checklist and see how many you can tick off for your website. You definitely want to have as many of the website points in place so that your website has the best chance to convert strangers into new clients.
You also want to make sure points 8-11 are considered, these are more related to how you get visitors to your website.
If you are building a website, you need to consider a few main points:
1. What is the purpose for my website? E.g. Generate Leads
2. Where am I going to source the visitors to my website? E.g. SEO, Facebook, Google Ads.
Every tradie business needs some form of a website to get started, in general though you are looking for a website with at least a few pages dedicated to the services you offer and the areas you work in.
If it is done properly, your website can behave like a 24/7 salesperson for your business and you can wake up everyday with new enquiries and customers looking to work with you.
We usually invite people to have a chat with us to understand what they really want out of their website and to give them a big picture understanding.
If you would like to have a chat to see what is the best option for you and your business, then feel free to schedule a free 20 minute discovery call with me and I can see how I can help and what I would personally recommend for you.
If you are looking for a quote on a website, simply fill out the form and we will get back to you within 24 hrs with an estimate.