Understanding The Marketing Strategy of Your Website or App Before Building

Building an amazing app but there’s no need for it?

That’s why it’s so important to understand your marketing strategy.

We experienced this exact situation not long ago.

We were working with a classifieds listing website and got in touch with them to get an understanding of their go to market strategy.

Due to the nature of business they were, they couldn’t use a lot of sites for ads but SEO ended up being a great fit.

So we introduced them to an SEO company they could use to grow their business organically through planning where to get traffic from, and adjusting their offering.

This has had a huge impact on the organic growth of the business since our development team is aligned with the SEO agency.

Subsequently, their performance has increased significantly.

So remember, a website gathering dust and an unmonetized app provides no benefit to anyone.

That’s why it’s really important to plan how you’re going to go to market first.

Marketing is just as important as the development of the app.

In a lot of cases, it’s not the best app that is most successful, it’s the best marketed app.

Video Transcript:

Hey guys, James Little here in this video. I just wanna talk about the importance of understanding your marketing strategy before releasing your application. So for our agency, personally, I believe that the marketing strategy, when we’re working with new clients is incredibly important. And it’s something that we like to bring up on our very first core to ask really, have you considered how you’re bringing it to market? Do you just want to build a website and then see and work it out on the fly after things have gone live? If that’s the case, we find that that’s really not gonna be the best way to go about launching. And we strongly believe that the marketing strategy is you in a lot of cases, more important than the development of the app itself, because there’s no point building something. If you’re just gonna sit around on the shelf and gather dust, and it sucks for everyone involved, it sucks for the dev team cause there’s a lot of time put into it and it sucks for the person that’s getting it built for them because they’re put in so much blood, so and tears into one of projects.

So we had a client where we were working two years ago for an, it was a classified website and it was going to be really tricky to advertise on Facebook and on YouTube. So we decided to go for an SEO strategy because there’s obviously that long term growth potential with SEO. Plus with advertising on Facebook, on this particular industry, it was proving to be very easy to be disabled with a number of other competitors that were in the space. So we decided to avoid that. And we implemented, we brought in an SEO agency from day one that was on board with the goal behind everything. And the client was very happy that we alluded them to the idea that we do need to consider this to be really as important as the development side of things, because at the end of the day, once it was ready to launch, we did have users already coming to the site and everything was ready to go.

So as opposed to, on the other hand, we’ve worked with cloud where we’ve joined on later down the track and we’ve realized that there’s no real marketing strategy in place until we’re getting ready to launch. And it just kind of sucks because it’s gonna be much harder cuz it’s something that’s not really built from the ground up. You’re not really building things with that marketing strategy in mind. So let me know in the comments below, if you’ve got any thoughts about this, if you think market is as important as development, if not more important and would love to hear your thoughts below. So thank you for watching and I’ll see you on the next one.

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