Case Study - Airviewonline

Transform Website to Subscription Model

The Story

Airviewonline is a long standing client with Simplex Software, and in late 2020 came to us with the idea to convert the convert the website to a subscription model.

Subscription models have a number of benefits such as increased customer lifetime value, increased monthly recurring revenue, more predictable income and an overall increase in business value.

The Challenge

Airviewonline is a custom built the website which meant that we would need to build out the subscription integration from scratch so that it can integrate to the rest of their systems. 

The various systems included photo collections, shortlists, image credits, image editors and the different levels of user access.

When building out a new subscription integration it is critical to consider key elements of the user experience such as:

  • Email Sequences (e.g. Cart Abandonment Sequences)
  • Failed Payment Conditions
  • Running out of Credits
  • Upsells
  • Fail-safe measures with Payment Gateways
  • Modifications to Subscription plans
  • Handling Free Trials

As part of the subscription, we also built out Image Editing functionality with the ability for users to apply corporate branding to their images.

Simplex Software also were engaged to integrate Property Trend data for hundreds of suburbs around Australia and over 80,000 aerial images powered by an API. 

Technologies

  • Amazon Web Services
  • PHP
  • Stripe
  • Active Campaign
  • Matomo Analytics

Service Used

The Result

In Q1 2021, Airviewonline was relaunched with its upgraded subscription model, since then it has begun attracting new clients to
their amazing offer and the platform upgrade is being seen as a success.

Simplex Software is actively engaged with Airviewonline in an ongoing software development role which is utilising our managed agile teams service which is perfect for clients that do not have their own in-house web development team yet however still required guaranteed access to top-level talent for a discounted rate.

Hear From Our Clients

I unreservedly endorse James Little for your work. Professionally James is an excellent all rounder for any online project, he is knowledgeable and easy to work with, he has a can-do attitude, no job is too small or too large, you feel you are in the confident hands of a consummate professional without ego - always approachable, available and solutions driven.
Rik Peters
The Thought Yard
James and Simplex Software are amazing to work with. They communicate extremely well and makes the complex simple! They also has many ideas to share. I would highly recommend them!
Lorena Stanley
Experts in Customer Acquisition
Great working with Simplex Software on this project. Best thing about this job was the attention to detailing, the proactive nature of finding things our team missed and sorting it out whilst communicating along the way. Already scheduled them in on the next project.
D & B
Mayfair Team
Very responsive and always going above and beyond to ensure we were happy. Very knowledgeable with WordPress and Woocommerce. He was our saviour. We came to James with so many issues on our current site and he fixed them all quickly and efficiently. Very professional and great job. Will definitely hire him as our go to guy. Thanks James and Simplex Software.
Nancy & Geo
The Hollywood Initiative

Project Types

Custom Web Applications

We provide custom web applications that deliver powerful solutions tailored just for you, your team, and your customers.

Subscription-Based Platforms

For organizations seeking to streamline their business processes using a subscription-based platform, Simplex offers the highest degree of flexibility and ease of use.

Custom UI/UX Design

We specialize in providing state-of-the-art user interfaces for companies of all shapes and sizes. We craft custom designs that are tailored to your needs while also maintaining a high level of user experience.

WordPress and
WooCommerce Development

We specialize in providing state-of-the-art user interfaces for companies of all shapes and sizes. We craft custom designs that are tailored to your needs while also maintaining a high level of user experience.

E-Commerce Design & Development

For organizations seeking to streamline their business processes using a subscription-based platform, Simplex offers the highest degree of flexibility and ease of use.

Headless CMS & Ecommerce Development

Headless web development promotes flexibility on projects and allows you to have multiple apps and websites calling the same data and set, allowing for easy internal management with the ability to not be tied down to one platform on the customer facing side.

Ready for Rapidly Delivered Web Apps?

From strategy to launch, we’ll help you every step of the way. You’ll be working with a team that will help you bring your most ambitious ideas to life.

Get in touch!