Case Study - Fetched Co

Building a Dog Nutrition Calculator and Subscription Product

The Story

Fetched Co first reached out to the Simplex Software team late 2019, they came to us with an idea about their new business model and after signing an NDA we learned that they were onto something big.

Fetched co are aiming to revolutionise the way dogs can get access to fresh and healthy food, specifically tailored to them based on their physical and dietary requirements.

Technologies

  • Shopify
  • JavaScript
  • Liquid Templating
  • Bold Subscriptions

The Challenge

When launching a new startup, time to market is an influencing factor on choosing technology stacks and go-to market strategies.

Ultimately businesses should look to be validating their business hypothesis as quickly as possible while not sacrificing the quality of the application or website that they are launching.

To bring the Fetched Co concept to life as quickly as possible while still maintaining the ability to add-on to the platform after the initial launch, Simplex Software recommended to build on the Shopify e-commerce platform.

We recommended to build a Custom Shopify App as a Dog Nutritional Calculator which identifies the key physical traits of the dog and calculates the total amount of food that they should receive and how often it should be sent to their owners on a subscription.

Service Used

The Result

Fetched Co was ready to be launched in March 2020, and while launching just as the pandemic was beginning Fetched Co managed to do an amazing job at bringing their new product to market during a time where the world was turned onto its head.

They launched a number of generous campaigns throughout the pandemic such as providing a free entire box of their healthy dog food (valued at $89), for anyone that was affected and locked down in Melbourne during their second wave lockdown.

The website has been a success and has gone through several iterations of designs based on new offers and creative assets with the help of a Sydney based digital marketing agency (startd.com.au) and also changing over the website to utilise a landing page builder, which allows the marketing team to quickly launch new pages that they can test out.

Simplex Software is currently engaged with Fetched Co in ongoing ad-hoc maintenance.

Hear From Our Clients

I unreservedly endorse James Little for your work. Professionally James is an excellent all rounder for any online project, he is knowledgeable and easy to work with, he has a can-do attitude, no job is too small or too large, you feel you are in the confident hands of a consummate professional without ego - always approachable, available and solutions driven.
Rik Peters
The Thought Yard
James and Simplex Software are amazing to work with. They communicate extremely well and makes the complex simple! They also has many ideas to share. I would highly recommend them!
Lorena Stanley
Experts in Customer Acquisition
Great working with Simplex Software on this project. Best thing about this job was the attention to detailing, the proactive nature of finding things our team missed and sorting it out whilst communicating along the way. Already scheduled them in on the next project.
D & B
Mayfair Team
Very responsive and always going above and beyond to ensure we were happy. Very knowledgeable with WordPress and Woocommerce. He was our saviour. We came to James with so many issues on our current site and he fixed them all quickly and efficiently. Very professional and great job. Will definitely hire him as our go to guy. Thanks James and Simplex Software.
Nancy & Geo
The Hollywood Initiative

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